Small Business Acceleration Initiative

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Solution Building Guide

Summarized guidance when building a solution for a target customer segment.

Starter Kit: Security for SMB

Illustrate to SMBs how they can use AWS services to strengthen security for their business without adding to their workload.

Starter Kit: Build websites and simple apps

Demonstrate to SMB customers how AWS can help them quickly improve customer online experiences in a cost-effective way.

Starter Kit: Store and protect data

Help SMB customers understand the value of cloud storage and backup capacity on AWS.

Starter Kit: Work securely from anywhere

Explain to SMB customers how AWS provides the most secure infrastructure to support their organization’s remote work strategy.

Starter Kit: Digitize Docs & Automate Workflows

SMBs can automate over 90 percent of their manual document processing tasks with Enhanced Document Understanding on AWS.

Starter Kit: AI for SMB

AI solutions on AWS can help SMBs quickly integrate AI into their workflows to deliver personalized customer experiences, increase efficiency, and innovate faster.

Starter Kit: Managing Microsoft Workloads to AWS

Show SMB customers how they can improve performance, scalability, and security by migrating Microsoft workloads to AWS.

Review the Smart Business Hub

A hub for small businesses to identify offerings designed for their unique business challenges and priorities.

AI for SMB

Customizable marketing campaign templates that target SMBs seeking to build and scale their business with AI.

Course: Marketing to SMBs

A course that reviews how to differentiate and position yourself to small businesses.

Drive Demand with AWS Marketing Central

An 8-minute video of an AWS Marketing Leader reviews a summary of how to maximize the tools on AWS Marketing Central.

AWS Partner Marketing Assessment

This assessment will provide you with custom recommendations for enhancing your target audience, value proposition, and more.

AWS Partner Marketing Enablement

A dedicated hub of trainings and live workshops to optimize your marketing approach using AWS Partner Marketing Central.

Marketing Concierge

A program designed to help AWS Partners and eligible AWS Marketplace Sellers grow demand for their customer offerings.

Agency Connect

A hub to identify AWS preferred marketing agencies that support the execution of partner led co-marketing campaigns – many of which include MDF eligible activities.

Customer Journey Template

A template that maps out the customer journey for you to use when detailing which touchpoints you'd like to engage in.

Differentiation and positioning

Summarized guidance on AWS' differentiation and positioning.

Connected Community

An AWS hub designed for small businesses with exclusive cloud offerings, trainings, and expert access.